An industry of 1.2 million Canadians providing access to quality products and services.

Your help is vital to ensure direct selling's growth. Ask your Federal candidates to support direct selling today, through the Vote Direct Selling campaign!

About our Industry 


Direct selling provides the opportunity for over 1.2 million Canadians to experience financial growth and skill development. These amazing entrepreneurs, over 80% of whom are women, help consumers across Canada to access quality products and services while acting with ethics and integrity at all times.


Direct selling is an important financial and social outlet for those who become independent consultants, and for the communities in which they live. Whether promoting cosmetics, nutritional products, homewares, jewelry or other everyday essentials, direct sellers cherish this empowering opportunity, which is more than just a “gig”.

We ask everyone who is involved in the direct selling economy, either as an employee, consultant, or customer, to contact their local federal candidates to ask for their support for our sustainable and growing industry.

The future of direct selling relies on the support of both our committed independent entrepreneurs and of the Canadian government.



Independent Sales Consultants (1.2 mil)

Quebec City


In Canada, Direct Selling has 1.2 million ISCs

Our Impact on Canada's Economy


in annual sales


in annual personal revenue to ISCs


in annual taxes 

Issues Facing Direct Selling

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Independent Contractor Status

It is the ability for independent consultants to work the hours that suit them and to drive their own business success that makes the direct selling opportunity attractive.


The government must ensure sales consultants can maintain independent contractor status, so that they can thrive as entrepreneurs without the administrative burden of a traditional employment relationship.


Executive Training

Canada’s direct selling companies create numerous opportunities for women with an entrepreneurial drive. They play an important role in developing business and life skills, which serve women throughout their careers.

The federal government should invest in tax incentives that will make corporate training opportunities more widely available to women who seek to gain executive and management experience


Connecting Canadians with Broadband

Direct selling is a particularly powerful economic driver and community service in rural and remote areas, where traditional “bricks and mortar” retail is less accessible.


Universal connection to high-speed broadband technology ensures entrepreneurial opportunity for all Canadians and must be fully funded by government.


Product Regulation

It is becoming increasingly difficult for nutritional and personal care products to be approved for sale by government agencies and for health-focused companies to subsequently bring them to market in a cost-effective manner.


Government needs to promote common sense regulation for health care products, which protects consumers without unduly burdening Canadian businesses.

Do you want the Government to support the Direct Selling Industry? Tell them now! 

More about Direct Selling in Canada

Direct selling is the sale of consumer products or services, person-to-person, away from a fixed retail location. It is a retail channel used by large, global companies and small, entrepreneurial brands to sell all types of goods and services.


Over a million Canadians from every province are involved in direct selling as independent sales consultants (ISCs), to create personal income and because they enjoy a company’s products or services.

The direct selling channel is an avenue for entrepreneurial-minded Canadians to work independently and to build a business with low start-up and overhead costs – there is no need to rent retail space, purchase a franchise or hold a large amount of product on hand.


A majority of ISCs work part-time, and the flexibility to set your own hours offers busy parents, caregivers, professionals and others an ideal level of work-life balance. Direct selling has a long history of both substantially contributing to the economy and supporting the Canadians involved.


Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices, as the recognized voice of the industry.

The DSA is devoted to serving the direct selling industry in Canada – whether working on behalf of members to address issues of importance, providing member companies and their ISCs with support, educating the public on the benefits of direct selling, or ensuring consumer protection by enforcing the high standards set out in our Codes of Ethics & Business Practices.

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